Activity log
What was done, and what moved after
Activity
all workstreams / last 45 days
Auto-captured
| Date | Workstream | Change | Expected to move | Observed |
|---|---|---|---|---|
| 02 Aug | Technical | Schema shipped on 9 product templates | Rich results, AEO | Regression — 31 errors |
| 28 Jul | Content | 11 comparison articles published | Non-branded clicks, citations | +4 citations |
| 21 Jul | Technical | Category hub pages live | Non-branded clicks | +18% in 3 wks |
| 18 Jul | GEO | Prompt set expanded 180 → 240 | Coverage, not performance | Baseline reset |
| 14 Jul | Client | robots.txt — Bytespider disallowed |
Crawler hits | −52% as intended |
| 09 Jul | Technical | Internal linking hub→spoke rollout | Depth, orphans | Orphans 61 → 37 |
| 02 Jul | Client | Platform release 4.2 (JS nav refactor) | Render parity | 12 templates JS-only |
| Metric | Current | Collection | Refresh | Source |
|---|---|---|---|---|
| Agency activity log | 64 entries | Auto | Real time | Project tool |
| Client deployments & releases | 9 | Auto | Real time | Deploy webhook |
| Site change detection | 23 diffs | Auto | Weekly | Site crawl |
| Algorithm-update annotations | 2 in period | Manual | As announced | Analyst record |
| Change-to-effect observation | 7 linked | Semi | Weekly | Pre/post read + analyst |
No engine exposes attribution for AI answers. Observed effect is dated correlation against the change record, not proof of cause.