Content
Production and its effect
Content
pipeline / months 1–4
Synced live
Planned vs published
Month 4 is short by five pieces, all in client review.
Published
Planned, not live
Content effect
Per-URL outcome for the 52 pieces live to date.
| Outcome | URLs | Share |
|---|---|---|
| Ranking top 10 & gaining clicks | 21 | 40% |
| Ranking, no meaningful clicks yet | 17 | 33% |
| Cited by at least one AI engine | 11 | 21% |
| Decaying >20% over 90 days | 6 | 12% |
| Not indexed after 30 days | 3 | 6% |
Categories overlap, so shares do not sum to 100.
| Metric | Current | Collection | Refresh | Source |
|---|---|---|---|---|
| Planned vs published vs in review | 52 / 58 / 6 | Auto | Real time | Content calendar |
| Brief-to-publish cycle time | 19 days | Auto | Real time | Content calendar |
| Organic clicks by published URL | 18,940 | Auto | Daily | Search Console |
| Content decay alerts | 6 | Auto | Weekly | Search Console |
| Time-to-index for new URLs | 6.4 days | Auto | Daily | Search Console |
| Published URL cited by an AI engine | 11 | Semi | Weekly | Prompt monitoring |
| Editorial quality / E-E-A-T review | 8.2 / 10 | Manual | Per asset | Editorial rubric |