Experiments
Treatment vs matched control
Experiments
3 running / 2 concluded
Min. run: 28 days
| Experiment | Treated / control | Day | Lift vs control | Verdict |
|---|---|---|---|---|
| FAQ schema on category pages | 48 / 48 | 34 | +11.4% | Ship |
| Title format: benefit before brand | 60 / 60 | 28 | +4.1% | Inconclusive — extend |
| Answer-first intro paragraph | 36 / 36 | 19 | +6.8% | Running |
| Author bio + credentials block | 40 / 40 | 42 | +0.9% | No effect — revert |
| Internal links from hub to spoke | 52 / 52 | 30 | +8.2% | Ship |
| Metric | Current | Collection | Refresh | Source |
|---|---|---|---|---|
| Treatment vs control click delta | 5 tests | Auto | Daily | Search Console |
| Control-set matching quality | 0.91 r | Auto | At test start | Search Console |
| Statistical confidence | 3 of 5 sig. | Semi | Daily | Computed + analyst check |
| Ship / revert decision | 2 shipped | Manual | Per test | Analyst decision |